Hi, I’m Gracie, the owner and stylist behind The Beauty Standard — Northwest Arkansas’s first fragrance-free, vegan, and allergy-friendly salon.

After being diagnosed with MCAS (Mast Cell Activation Syndrome) and alpha-gal syndrome, I discovered firsthand how hard it can be to find beauty services that are truly safe and inclusive for people with sensitivities. That’s why I created a space where everyone can breathe easy, feel beautiful, and know that every product used has been carefully selected with health and comfort in mind.

Disclaimer: The Beauty Standard by Gracie is located inside Sola Salons, a shared facility with other salons. I cannot control fragrances in the communal hallway, but I keep my salon door closed and my personal suite is completely fragrance-free.

If strong hair product scents are a bother, this is the place for you. Although I have several services offered, my specialties are blonding, color transformations, and hair extensions.

Unsure of what to book? Choose a consultation appointment and we can talk through the options together.

I provide free consultations and hair strand testing, and am committed to the long term health of my client’s hair.