Hi, I’m Gracie, the owner and stylist behind The Beauty Standard — Northwest Arkansas’s first fragrance-free, vegan, and allergy-friendly salon.

After being diagnosed with MCAS (Mast Cell Activation Syndrome) and alpha-gal syndrome, I discovered firsthand how hard it can be to find beauty services that are truly safe and inclusive for people with sensitivities. That’s why I created a space where everyone can breathe easy, feel beautiful, and know that every product used has been carefully selected with health and comfort in mind.

If strong hair product scents are a bother, this is the place for you. Although I have several services offered, my specialties are blonding and lived-in color.

Unsure of what to book? Choose a color appointment and we can talk through the options together.

I provide free consultations and hair strand testing, and am committed to the long term health of my client’s hair.